About AYSA

Who Are We?

Approve You SA (AYSA) is not just a financial institution; we are a dynamic and dedicated team of seasoned bankers with a passion for empowering individuals and businesses through meticulously crafted financing solutions. Our commitment to excellence goes beyond the transactional – we strive to foster lasting financial success for our clients. Choosing quality over quantity, AYSA leverages a wealth of collective experience and a competitive market advantage to turn ordinary financial situations into extraordinary success stories. Every application is a unique opportunity, and we approach each one with the utmost care and diligence, setting our sights on achieving the highest approval rate possible. At AYSA, our core values of reliability, trustworthiness, and transparency guide our partnerships, ensuring a solution-driven journey for our clients as we effectively resolve their financial challenges.

Negation Specialists

With over two decades of expertise in deal structuring and negotiation, AYSA stands as a beacon of expertise in turning financial setbacks into opportunities. We take pride in being negotiation specialists, firmly believing that no client should face outright rejection. Our dedicated team at AYSA provides comprehensive solutions to remediate negative outcomes, whether immediately or over a strategic 3 to 12 month period. Meticulously considering various risk factors and personal credit scoring for each individual, we go beyond traditional banking practices. AYSA ensures that our clients not only overcome challenges but also receive the support and guidance needed to navigate the intricate landscape of complex financial situations. Our approach is personalized, strategic, and geared towards turning every financial roadblock into a stepping stone for success.

Our Mission

AYSA's mission is nothing short of redefining the banking experience. We are on a mission to offer not just financial solutions, but personalized and innovative pathways to success. Our goal is to break down barriers, empowering individuals and businesses alike to reach and surpass their financial aspirations. At AYSA, we believe in more than transactions – we believe in relationships built on a foundation of excellence, integrity, and continuous improvement. We don't just want to be your financial institution; we strive to be a trusted partner on your entire financial journey, ensuring that every step you take is guided by the expertise and commitment of AYSA.

Meet the team

Behind AYSA's success is a diverse team of professionals with expertise in banking, finance, and customer service. Our team is dedicated to providing top-notch service and guiding our clients through every step of the financial process. Meet the individuals who make AYSA the reliable and customer-focused institution it is today.

Rowenta Cader

Chief Executive Officer

Rowenta Cader is a seasoned leader and new female CEO with a diverse educational background and extensive experience in the financial industry. She holds a diploma in HR and a degree in psychology, which has equipped her with a deep understanding of human behavior and organizational dynamics. With 17 years of experience in the financial sector, Rowenta has honed her strategic leadership skills and has a proven track record of driving business growth and success. She is known for her ability to foster strong employee relations and create a positive work culture. Rowenta's unique blend of expertise in human resources, psychology, and finance sets her apart as a dynamic and forward-thinking leader in her field.

Charles Cader

Managing Director

Charles Cader is a highly accomplished Managing Director with a wealth of experience and expertise in the financial industry. He holds a certification in marketing, a Bcompt Accounting science degree, and a postgraduate degree in Management Practices, reflecting his comprehensive knowledge of both financial and business management. With 22 years of experience in various roles within the financial sector, including as a financial advisor and senior leader in banking across Retail, Business, Contact Centre, and Home Loans departments, Charles has proven himself as a strategic and versatile leader. He is known for his ability to drive business growth, develop high-performing teams, and navigate complex financial landscapes with success. Charles' multi-faceted skill set and extensive industry experience make him a highly respected leader in the financial realm.

+27 (84) 844-8073